Melinda Wellman at Via Roma Salon

Melinda Wellman at Via Roma Salon
Hair Stylist, Expert Colorist, Braziian Blowout Certified (858) 397-4293

Wednesday, April 13, 2016

Golden Beach Blonde

Katya has been my client over 6 years now. She was one of my first clients in San Diego. She is a natural medium to light blonde. I foil highlight using Olaplex and add a lot (and I mean a lot!) of tiny pieces of pale blonde throughout to give the illusion of a lighter overall color with subtle depth at the root area. This allows her natural color to grow in with less maintenance than actually doing an all over color.

Friday, October 9, 2015

Bronde, Sombre, Ombre....

Seasons change and so do the names of our favorite trendy hair colors. Call it what you want but one trend remains the same and I call it "beach hair". Living near the coast in San Diego I keep a close eye on the sun kissed colors I see in children's and surfer's hair. My goal as a colorist is to recreate those natural sun kissed looks I see for my clients. 
My daughter, Ally, is my favorite subject. Ally is a natural medium brown. I recently cut over 6 inches off of her hair and went much blonder than we ever have before. Thanks to Olaplex I was able to do this without any damage. I lightened Allys ends with Schwarzkopf color and did very tiny babylight highlights throughout her crown with bold face framing pieces. The result is a beautiful beach blonde with minimal maintenance giving her the best of both worlds, blonde and brunette.

Thursday, October 8, 2015

Bronde, Hollywood's Current Fall Hair Color Trend

"Bronde" Color, Before and After

 Bronde color is the best of both worlds! It is the most current fall hair color trend. Bronde is not blonde or brunette. It's somewhere in between.
Erin is a dark natural blonde. She was looking for a deeper color without loosing her light golden blonde ends. I deepened her color in her crown using a demi permanent color to a warm caramel. Demi permanent color does not contain ammonia and ensures no damage to Erin's hair while coloring. A also added minimal low lights of some of the caramel color through her ends to add dimension and depth. Next, I added tiny golden highlights throughout her crown to add sparkle and melt in to her already lightened ends. Another benefit of the demi permanent gloss is that over time it will fade and lighten and when she is ready to go back to blonde it will be a easy transition.

Thursday, March 19, 2015

Schwarzkopf Color with Olaplex

Lauren G.
Full Highlight with Schwarzhopf Bleach and Olaplex
I am loving Olaplex. I can now take my blonde clients blonder and push the limits farther with zero damage. Lauren has been getting highlights with me for over a year now. Today she decided she wanted to do a very light platinum blonde highlight creating the look of an overall lighter color. She is a natural medium to light ash blonde with very fine, fragile hair. I used Schwarzhopf bleach with Olaplex. Becuse of Olaplex I was able to color root to ends over her previously lightened hair without compromising the health or integrity of her hair. The end result was even shinier than before coloriong and her hair felt stonger than ever.


I'm excited to announce I am now offering Olaplex in addition to my color services in my salon. Olaplex repairs bonds broken during thermal, chemical, and mechanical services. Go lighter with no breakage. Olaplex will make your hair stronger, healthier, and your color last longer.