Melinda Wellman at Via Roma Salon

Melinda Wellman at Via Roma Salon
Hair Stylist, Expert Colorist, Braziian Blowout Certified (858) 397-4293

Friday, April 26, 2013

Schwarzkopf 2013 Colors for Summer

Natalia Kern, Color and Cut

Natalia is a natural brunette. Another stylist had lightened her nautral color to warm, medium auburn.
She was wanting to restore her hair to her natural color and add shine.
Natalia is a fitness model. She had a photoshoot for Oxygen magazine (we did this color just 2 days before!) and needed a color that looked radiant under the lights during her shoot but also looked great in natural light for her everyday lifestlye.
I deepened her exsisting color to a rich, chocolate brunette. I custom mixed a color to add warm tones under the sutdio lights while still giving her a natural, neutral tone in everyday light.
Next, I gave her a cut to add volume and fulness
to her long hair.
Look for Natalia on the cover of an upcoming issue of Oxygen magazine!

Wednesday, April 17, 2013

Schwarzkopf Igora Royal 2013 Color Collection

I'm so excited about the new Schwarzkopf Igora Royal colors for 2013. True color in high definition. It's a vamped up new collection of vibrant, rich colors... while stilll keeping all of tried and true colors that we know and love from Schwarzkopf. I feel like a kid with a box if new crayons!
I spent the better part of my day off today studying all of the beautiful colors and then stocking my salon with Schwarzkopf's new line.
50% more color retention, maximum coverage and luminous shine. Crisp reds, stunning chocolates and vivid blonds. Can't wait to try them out!